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Modulari · 2026
Creator briefing
Flexframes
The frame that moves with you
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About us
Coming home is a feeling
At Modulari, we make this feeling visible.
FlexFrame is a frame + multiple prints in one system. Switch your print in 10 seconds, without having to remove the frame from the wall. As seen as you've switched, you'll never want to keep your wall the same.
No drilling, no fuss. Hang your FlexFrame, slide your print in, and switch it whenever you want. A new season, a new mood, a new photo: your wall grows with you.
FlexFrames are for anyone who wants to make their home truly personal, without making it complicated.
Brand photos
Warm, personal, and recognizable
This is what Modulari looks like, and this is what we'd like your content to look like. Use this as inspiration for the atmosphere, lighting, and the styling of your video.
Creative Briefing
Your video, your story.
Make a lifestyle video in which you show how you make and style your FlexFrame picture wall. The emphasis is on ease of use, personal experiences, and interior inspiration.
Show the panels
Show the FlexFrames front and center: their size, look, and the smart changing system deserve a close-up
Film the switching
Show how you switch a print in 10 seconds without taking the frame off the wall. Simple and surprising.
Show the end result
Show how the picture wall transforms your space; the before-after effect is powerful.
Optional: design online
Show how you design your Flexframes on the website, a nice extra to show the complete process.
Tone & feel: Warm, personal, and inspiring. Use natural light and domestic images. Video must be circa 20-30 seconds long.
Inspiring hooks
Start with a good hook.
We give you a few ideas as inspiration, but we'd also like to see your own twist!
Visual hooks
- Start by changing a print
- Close-up of the end-result
- An empty wall → the finished photo wall
- Slow zoom-out of the end result
Personal hooks
- I've always wanted something personal on my wall; then I discovered Modulari!
- Finally a wall that really feels like home
- From memory to eyecatcher on my wall; in one minute
Practical hooks
- Hang without drilling, so easy!
- This is the easiest wall make-over ever
- No drill. No holes. But still a whole new wall
Caption & Hashtags
Words that make a difference.
Use a minimum of 4 of these words in your caption
Use a minimum of 3 of these hashtags
Always tag us in the video and invite us as contributor: @modulari_com
Label your post as paid collaboration via the Instagram branded content tool.
Guidelines
Do's & don'ts.
Do's ✓
- Start with an appropriate hook (for voice-over and/or shot)
- Use natural light and domestic images.
- Video around 20-30 seconds long
- Show the end result well in natural light
- Faces are recognizable on photos (no blur)
- Content clear and recognizable
Don'ts ✕
- Don't style the collage above a bed
- Dont's show any other brands or wall decoration
- Don't film in dark, cluttered, or badly lit rooms
- Don't name any pricing
- Don't publish without Modulari's approval
- Dont't use any filters that distort the product colors
Deliverables & Practical info
What we ask, what you get.
€150
shopping credit for modulari.com
1
Instagram Reel (Story optional)
7
days after publication, deliver RAW footage via WeTransfer, Google Drive, or Dropbox.
12
months Meta Partnership, we'll use your Reel as partner ad
Practical info
After you've given your OK on the briefing, both parties sign a cooperation agreement. Then you'll receive the code with which to order your products via modulari.com.
Send your concept to us for approval within 7 days after receiving the product. Process any feedback before publishing. We'd like to coordinate the publication date with you.
Your creativity.
Our Flexframes
Let's work together to make something beautiful. If you have questions or ideas, we'd love to brainstorm with you.
[email protected]