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Modulari · 2026
Creator briefing
Shapes
Hexagons, Circles, and Squares. Make every wall personal.
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About us
Coming home is a feeling
At Modulari, we make this feeling visible. We were the first in Europe who introduced the hexagon photo wall, and we're still first when it comes to personal wall decoration that grows with you.
You can mount our products without drilling, simply design with your own pictures, and always change your wall. Because your life is always moving. It doesn't matter whether you want a family wall, travel memories, or a collage of your best moments, you can personalize any wall with the stylish Modulari panels.
Modulari is there for your happy moments yesterday, today, and tomorrow.
Brand photos
Warm, personal, and recognizable
This is what Modulari looks like, and this is what we'd like your content to look like. Use this as inspiration for the atmosphere, lighting, and the styling of your video.
Creative Briefing
Your video, your story.
Make a lifestyle video in which you show how you make and style your shapes picture wall. The emphasis is on personal experiences, simplicity, and interior inspiration.
Show the panels
Show the shapes front and center. A close-up always works.
Film the mounting
Film (part of) mounting and combining the shapes. Show the simplicity and the 'without drilling' aspect.
Show the end result
Show how the picture wall transforms your space; the before-after effect is powerful.
Optional: design online
Show how you design your shapes on the website, a nice extra to show the complete process.
Tone & feel: Warm, personal, and inspiring. Use natural light and domestic images. Video must be circa 20-30 seconds long.
Inspiring hooks
Start with a good hook.
We give you a few ideas as inspiration, but we'd also like to see your own twist!
Visual hooks
- Close-up of the end-result
- An empty wall → the finished photo wall
- Slow zoom-out of the end result
Personal hooks
- I've always wanted something personal on my wall; then I discovered Modulari!
- Finally a wall that really feels like home
- From memory to eyecatcher on my wall; in one minute
Practical hooks
- Hang without drilling, so easy!
- This is the easiest wall make-over ever
- No drill. No holes. But still a whole new wall
Caption & Hashtags
Words that make a difference.
Use a minimum of 4 of these words in your caption
Use a minimum of 3 of these hashtags
Always tag us in the video and invite us as contributor: @modulari_com
Label your post as paid collaboration via the Instagram branded content tool.
Guidelines
Do's & don'ts.
Do's ✓
- Start with an appropriate hook (for voice-over and/or shot)
- Use natural light and domestic images.
- Video around 20-30 seconds long
- Show the end result well in natural light
- Faces are recognizable on photos (no blur)
- Content clear and recognizable
Don'ts ✕
- Don't style the collage above a bed
- Dont's show any other brands or wall decoration
- Don't film in dark, cluttered, or badly lit rooms
- Don't name any pricing
- Don't publish without Modulari's approval
- Dont't use any filters that distort the product colors
Deliverables & Practical info
What we ask, what you get.
€150
shopping credit for modulari.com
1
Instagram Reel (Story optional)
7
days after publication, deliver RAW footage via WeTransfer, Google Drive, or Dropbox.
12
months Meta Partnership, we'll use your Reel as partner ad
Practical info
After you've given your OK on the briefing, both parties sign a cooperation agreement. Then you'll receive the code with which to order your products via modulari.com.
Send your concept to us for approval within 7 days after receiving the product. Process any feedback before publishing. We'd like to coordinate the publication date with you.
Your creativity.
Our shapes
Let's work together to make something beautiful. If you have questions or ideas, we'd love to brainstorm with you.
[email protected]